3. What kind of media institutions might distribute your media product and why?

The choice of having the right publisher for your magazine is essential if you want it to be a success.  With having the right amount of funds for the publishing itself, the advertising and the nearby printing of the actual magazine, whatever it is, its crucial to make the right choice.  While i was looking for the right source which would be ideal to publish my magazine, i had found an institution which may distribute my type of magazine.  This institution is called IPS media, and they are poplar and well known for distributing magazines.  But in this case they only distribute NME magazine.  The web address where you can find these publishers is on www.ipcmedia.com.  When i chose this i thought that they were the right choice and because they only actually distribute one magazine.  In this case i believe that they will be looking for more magazines and to expand their business.  However with IPC they may actually want to distribute my magazine because of their small business in their music magazine sector.