Target Audience

This is girl is an example of my target audience her name is Laura and she is a 18 year old teenager! She lives in North London in Islington.  She has very different hobbies that she is very interested in.  She is currently studying a media and photography course at college, she really enjoys both of these as she has quite an imaginative and creative personality.  

Laura usually listens to indie/rock & dance music, when driving around and she hasn't usually got her Ipod she would listen to radio stations like Capital FM and KISS.  Both of these stations usually play a variety of music including all the latest music around.  Her favourite artists are Pink, Pixie lott, Avril Lavigne, The kooks and Scouting for girls, and any re-mix's which would be played in clubs.  She likes to attend neon raves at nightclubs and loves to wear the luminous colours on these nights out, she is very interested in the DJ-ing side of the club and would love to master it one day.

Laura buys magazines quite often and usually purchases NME magazine and also Q magazine, as these favour her preference on the different type of genre in music that she likes.  In her spare time she also likes to search the web, with checking up on the latest gossip and searching for any latest gigs and concerts.

Laura is also a hyperactive girl and always has to be doing something. She loves playing sports like Netball and she also enjoys swimming.  She can also play the piano and is an excellent player of the guitar, she loves spending time with her mates and likes to attend the regular party and the top nightclubs.

She is very outgoing and loves spending time with her friends and family, she loves going to the park for a kick about, and talking with her friends about all the latest gossip, she loves being in the open fresh air.  She can also drive which makes her journeys much better, as she often visits mcdonalds and goes out on different journeys.

She enjoys going shopping and buying the latest trends, in shops like Topshop, H&M, New look and River Island.  Her favorite films to watch are Harry Potter, Twilight serious and the SAW films.  When she does watch Tv she likes to watch Hollyoaks, Eastenders, Shameless and most of the programs that appear on E4.  

I think that my music magazine would appeal to Laura as the music style is featured in the magazine will be mainly indie/rock which is the genre of music she tends to listen to.  When thinking of producing this magazine i have to keep it cheap as my example of my target audience is currently unemployed and so it will have to be possible for the target audeince to buy the magazine so that it will fit in with the Maslows hierarchy of needs.