Maslows Hierachy of needs

Maslows Hierachy of needs

Maslows hierarchy of needs is a theory in psychology, proposed by Abraham Maslow in his 1943 paper, a theory of human of motivation.  Maslow then subsequently extended the idea which included his observations of humans curiosity.

Maslows Hierarchy was represented in a pyramid, with the largest and lowest needs at the bottom and the need for self actualization at the top, also the needs for people.  the lower four layers of the pyramid contain what Maslow called the 'deficiency needs' if these needs are not met then the body gives no physical indication.  Most of the media advertising is based around this.  This will give the audience what we need, which is shown by the top 3 sections of the pyramid, showing that whatever we are looking at what looks creative and not tedious, we need to be shown something busy and creative to find it very interesting.